ID.me Blog

Harness the Power of Identity to Increase Customer Loyalty with Students

Student discount programs are a clear win–win for customers and brick-and-mortar retailers. While students can claim exclusive discounts at peak shopping seasons, retailers can foster long-term customer loyalty in key demographics.

However, implementing discount programs online can be difficult, as physical ID cards generally don’t have digital equivalents. The resulting friction often blocks brands from offering subsidized group price points that require eligibility verification online due to concerns about fraud.

Students possess $203 billion in total discretionary spending, and are extremely valuable to retailers and brands—especially those offering student discounts. According to an ID.me survey: 

97% of students said they would probably change their shopping habits if student discounts were available.

79% of students regularly spend time searching for a student discount or coupon code before making a purchase online.

77% of students said they were “very likely” to shop from a brand offering a student discount.

To bring the power of identity to ecommerce, retailers turn to ID.me’s identity verification solution.  

ID.me simplifies how individuals securely share their identity online. ID.me’s technology allows student shoppers to prove their identity online, unlocking exclusive student discounts and cashback rewards otherwise unavailable on the web. More than 200 retailers rely on ID.me to protect exclusive benefits and services, including Moosejaw, Lenovo, and Under Armour.

Download "The Power of Identity" to learn how to increase customer loyalty: