Lenovo, a personal computer vendor that owns 20% of the market share and sells products in 160 countries, wanted to offer exclusive discounts to military veterans, students, and teachers through Lenovo.com. However, early attempts at launching these discount programs attracted fraud from ineligible customers and unauthorized resellers. Lenovo turned to ID.me for a secure solution that protected their discounts from abuse.
According to an ID.me case study:
– ID.me-powered military, student, and teacher discounts brought Lenovo $10 million in revenue in their first six months, exceeding the company’s original expectations twice over.
– Lenovo purchased a paid placement in ID.me’s newsletter to acquire new customers, earning a 12X return on their investment.
– Since integrating ID.me’s solution, Lenovo’s discount programs have experiences zero incidences of fraud.
The message is clear: when brands protect their discounts from fraud, they’ll see higher revenue and customer acquisition in return.
When Lenovo partnered with ID.me, it wanted to launch its military discount in time for Memorial Day weekend and its student and teacher discounts in time for back-to-school shopping season. Typical integrations with the right resources on the partner side can take only three days to complete. With the success of the military program, one month later Lenovo added teacher and student discount programs to their integration.
ID.me simplifies how individuals securely share their identity online. More than 200 retailers rely on ID.me to protect exclusive benefits and services, including Lenovo, Under Armour, and Leesa Sleep.