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Q&A: How a Veteran-Founded Brand Strengthens Military Communities

GORUCK founder and Special Forces veteran Jason McCarthy wanted to bring the strength and reliability of his “go bag” from the Special Forces community to his wife, Emily. She was working for the Foreign Service in Abidjan, Cote d’Ivoire, when McCarthy built her and her coworkers a bag similar to the one he used in … Continued

What Millennials Want in Restaurant Loyalty Program

Restaurant loyalty programs are gaining traction with consumers, and Millennials in particular. According to a 2017 survey by AlixPartners, 19% of consumers say loyalty programs are “very” or “extremely” influential, a 35%t increase over last year. Meanwhile, 26% of Millennials say loyalty programs are “very” influential when they decide where to eat out. Loyalty programs … Continued

AI + DCO = The Right Creative to The Right Student

The marketing discipline known as dynamic creative optimization (DCO) offers the capability to instantly assemble and deliver an ad crafted to be the most effective possible for a given individual. To execute DCO, marketers must create multiple versions of each key component of an ad, each designed to target a different demographic. For example, there … Continued

How Boutiques Give New College Marketing Opportunities to Mega-Brands

There is a quiet shift moving across the country, as big retailers known for offering aisles and aisles of products are scaling back to provide a curated selection of goods and services. Retail giants such as Sephora, Target, and Ikea are opening small-format stores across the country that offer goods targeted to demographics of the … Continued

The College Student Marketing Opportunity in Augmented Reality

Every month, it seems, there are important developments heralding a boom in augmented reality (AR), creating new opportunities for marketers to reach student-age audiences. Platforms such as Facebook, Google, Apple, and Snapchat are opening up their AR technologies to outside developers, as brands find new ways to deploy them. “Augmented reality is quickly becoming one … Continued

Earning More Millennial Attention: An Interview with Max Rofagha, Founder of Finimize

In today’s attention economy, college-age millennials are inundated with notifications and alerts. They check their phones 82 times a day, according to Deloitte, receive an average of 88 emails, according to Radicati, and have scant time to spend with each message. Amidst this, the millennial finance newsletter Finimize has been able to cut through the … Continued

5 Reasons to Use Military Spouse Influencers

R. Riveter exploded after an appearance on the popular investment show, “Shark Tank,” in 2016. The company sells handbags, but they also sell a mission. Founded by two military spouses looking for flexible employment opportunities, R. Riveter employs other military spouses to craft bags and create buzz as influencers. “There is a shared passion and … Continued

The Security Company Marketing To Ease Military Families’ Fears

For many military veterans on deployment, keeping their families safe is a top priority. Vivint Smart Home has created technology designed to keep homes connected via sensors, wireless technology, and around-the-clock home monitoring. For deployed military members, Vivint offers allows them to check on their homes from the other side of the world. Vivint also … Continued

What Brands Should Know About the FTC’s Influencer Crackdown

This spring, the U.S. Federal Trade Commission sent out more than 90 letters to remind influencers and marketers about the importance of clearly disclosing their relationship to brands when promoting or endorsing products. In the $1 billion industry of paid posts (on Instagram alone, Mediakix notes), influencers aren’t the only ones who should be working … Continued

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