The Security Company Marketing To Ease Military Families’ Fears

For many military veterans on deployment, keeping their families safe is a top priority. Vivint Smart Home has created technology designed to keep homes connected via sensors, wireless technology, and around-the-clock home monitoring. For deployed military members, Vivint offers allows them to check on their homes from the other side of the world. Vivint also offers discounts and flexible policies for active military members.

Vivint ranks 22 on Fast Company‘s list of the World’s 50 Most Innovative Companies for 2017. Vivint’s products will be available in 400 Best Buy stores in late 2017, Business Insider reports. Liz Tanner, one of Vivant’s directors, shared some of the secrets to the company’s success.

Q: How did Vivint start?

A: Todd Pedersen founded the company in 1999, and the Blackstone Group [one of the world’s leading investment firms] acquired Vivint in 2012 for $2 billion. Today the company is the top smart home service provider in the U.S. [according to the data analytics firm Strategy Analytics].

Our mission is to make owning a smart home easy and affordable. We are breaking down the barriers of mass-market smart home adoption. A Vivint smart home system provides security for families whose loved ones are serving the country, and also makes it easy for those deployed to communicate and stay in touch with their families.

Q: How does Vivint reach out to military veterans and their families?

A: We actively recruit veterans to work in all areas of the company. As a Blackstone-owned company, we support the Blackstone veterans hiring initiative [to hire 50,000 veterans in the next five years across the firm’s brands]. We even have a customer care team that named themselves the QRF (Quick Reaction Force), representing the quick, efficient, and disciplined approach to customer care.

Q: Why and how can businesses reach out to military veterans and their families?

We have a specific section of our website dedicated to military families. We also have a special military hotline for customer support.

Smart home technology can also change the lives of veterans, such as the amazing vet Jack Fanning [a five-time deployed soldier to Afghanistan who, now paralyzed, has supported the company in their advertisements]. We brought Jack to our headquarters for a company event and he had everyone in tears. Our employees work to protect the lives of families, as well as to make them better and Jack’s visit was an inspiration.

Meet the Military Student

1.8 million students used the GI Bill to fund their educations from 2009-2013. Learn more about these military students in this infographic.