ID.me Blog

The Secret to Moosejaw.com’s Soaring Average Order Value

Moosejaw.com, a popular outdoor gear internet retailer acquired by Walmart for $51 million, saw huge gains in its average order value and customer retention after launching military, student, and first responder discount programs with ID.me.

According to an ID.me case study:

  • Moosejaw customers that used an ID.me-powered student, military, or first responder discount spent on average 43% more than customers who didn’t. 
  • The 12-month repeat rate for customers who took advantage of the discounts was 18% higher than the average 12-month repeat rate for the site.
  • New customers discovered Moosejaw through ID.me; 34% of customers who claimed ID.me-powered discounts were existing ID.me members.
  • Moosejaw saw 31% year-over-year (YOY) increase in revenue generated from orders using ID.me-powered group discounts.

The message is clear: exclusive discounts entice customers to spend more, try new brands, and return later to make more purchases. 

It also took only three weeks to integrate ID.me’s solution – 2 weeks for integration and 1 week for QA. “Whenever we had questions the documentation couldn’t answer, the technical team always responded swiftly to our emails and provided direct answers to our questions,” said Dan Pingree, VP of Marketing at Moosejaw.

ID.me simplifies how individuals securely share their identity online. More than 200 retailers rely on ID.me to protect exclusive benefits and services, including Lenovo, Under Armour, and Leesa Sleep. 

Download the full Moosejaw case study to learn more: