Brands targeting the military and college students can reach out to a consumer many marketers forget–the military student. This consumer is a veteran, active-duty service member, or military dependent using the GI Bill to fund their education. While they overlap with the military and college students, they are distinct consumer group that’s 1.8 million strong.
To help marketers understand who these students are and incorporate them into their next campaign, we put together a handy infographic breaking down the demographics of the military student.
This free infographic will teach you:
- The gender, age, and military status of military students
- Which states have the most military students
- What fields military students are majoring in
- How much money universities are earning per military student
Want to see the rest? Fill out this form and download the entire infographic here.