ID.me Blog

How Leesa Sleep’s Affinity Group Discounts Drive Revenue Growth

For Leesa Sleep, an online mattress retailer and B Corp that hired many military spouses, it was important to support the military community. However, the brand didn’t have a reliable way to verify military status online. 

In December 2015, Leesa chose ID.me to verify the military statuses of customers using their military discount. ID.me simplifies how individuals securely share their identity online. More than 200 retailers rely on ID.me to protect exclusive benefits and services.

According to an ID.me case study:

– The military offer helped spread awareness of the Leesa brand in the military community driving steady monthly-revenue growth from military orders

– In May 2017, Leesa expanded the affinity group discounts powered by ID.me to include students, teachers, and first responders. Within 6 months of launching the students, teachers, and first responders programs, the number of orders from ID.me-powered discounts grew exponentially.

– Leesa purchased a paid placement in the ID.me newsletter throughout November 2017 and generated an ROI of 335%. 

The message is clear: gated affinity group discounts helped Leesa reach new customers from specific populations like military members and students and generate more revenue. 

ID.me simplifies how individuals securely share their identity online. More than 200 retailers rely on ID.me to protect exclusive benefits and services, including Lenovo, Under Armour, and Leesa Sleep. 

Download the full Leesa Sleep case study to learn more: