ID.me Blog

Harness the Power of Identity to Increase Customer Loyalty with Military Veterans

Military discount programs are a clear win–win for customers and brick-and-mortar retailers. While military veterans, active duty service members, and their families can claim exclusive discounts at peak shopping seasons, retailers can foster long-term customer loyalty in key demographics. 

However, implementing discount programs online can be difficult, as physical ID cards generally don’t have digital equivalents. The resulting friction often blocks brands from offering subsidized group price points that require eligibility verification online due to concerns about fraud.

Active-duty service members, military spouses, and veterans together represent a huge community—some 41 million Americans. According to an ID.me survey, a military discount program is a surefire strategy for building brand loyalty in this community:

– 84% of military consumers will buy a brand year-round if it offers them a special discount

– 95% of military consumers will also choose a brand that offers a discount over a brand that doesn’t

To bring the power of identity to ecommerce, retailers turn to ID.me’s identity verification solution.  

ID.me simplifies how individuals securely share their identity online. ID.me’s technology allows student shoppers to prove their identity online, unlocking exclusive student discounts and cashback rewards otherwise unavailable on the web. More than 200 retailers rely on ID.me to protect exclusive benefits and services, including Moosejaw, Lenovo, and Under Armour.

Download "The Power of Identity" to learn how to increase customer loyalty: