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Online Retailers Get Revenue Boost from’s Discount Eligibility Verification with Expanded Segment-Specific Gated Offers

MCLEAN, Va.–(BUSINESS WIRE)–, the next-generation digital identity platform, announced today that it is expanding its group affiliation verification solution, enabling retailers to instantly verify customer eligibility for exclusive discounts across more segments and in more geographies. Striving to deliver more targeted experiences, marketers can now drive revenue growth with segment-specific gated offers.’s technology helps … Continued

How Lenovo Protected Exclusive Discounts From Abuse

Lenovo, a personal computer vendor that owns 20% of the market share and sells products in 160 countries, wanted to offer exclusive discounts to military veterans, students, and teachers through However, early attempts at launching these discount programs attracted fraud from ineligible customers and unauthorized resellers. Lenovo turned to for a secure solution … Continued

Harness the Power of Identity to Increase Customer Loyalty with Students

Student discount programs are a clear win–win for customers and brick-and-mortar retailers. While students can claim exclusive discounts at peak shopping seasons, retailers can foster long-term customer loyalty in key demographics. However, implementing discount programs online can be difficult, as physical ID cards generally don’t have digital equivalents. The resulting friction often blocks brands from … Continued

The Secret to’s Soaring Average Order Value, a popular outdoor gear internet retailer acquired by Walmart for $51 million, saw huge gains in its average order value and customer retention after launching military, student, and first responder discount programs with According to an case study: Moosejaw customers that used an student, military, or first responder discount spent on … Continued

The BIG LIST of College Student Discounts

At school? There’s no reason to wait for the folks to send along a care package. DIY! With the the discounts below. Kicks. Ray-Bans. A king-sized bed. Chocolate. And a lot more.   Shoes Sperry: Verified college students get 15% off Keds: Verified college students get 10% off Saucony: Verified college students get 10% off … Continued

What Millennials Want in Restaurant Loyalty Program

Restaurant loyalty programs are gaining traction with consumers, and Millennials in particular. According to a 2017 survey by AlixPartners, 19% of consumers say loyalty programs are “very” or “extremely” influential, a 35%t increase over last year. Meanwhile, 26% of Millennials say loyalty programs are “very” influential when they decide where to eat out. Loyalty programs … Continued

AI + DCO = The Right Creative to The Right Student

The marketing discipline known as dynamic creative optimization (DCO) offers the capability to instantly assemble and deliver an ad crafted to be the most effective possible for a given individual. To execute DCO, marketers must create multiple versions of each key component of an ad, each designed to target a different demographic. For example, there … Continued

How Boutiques Give New College Marketing Opportunities to Mega-Brands

There is a quiet shift moving across the country, as big retailers known for offering aisles and aisles of products are scaling back to provide a curated selection of goods and services. Retail giants such as Sephora, Target, and Ikea are opening small-format stores across the country that offer goods targeted to demographics of the … Continued

The College Student Marketing Opportunity in Augmented Reality

Every month, it seems, there are important developments heralding a boom in augmented reality (AR), creating new opportunities for marketers to reach student-age audiences. Platforms such as Facebook, Google, Apple, and Snapchat are opening up their AR technologies to outside developers, as brands find new ways to deploy them. “Augmented reality is quickly becoming one … Continued

Earning More Millennial Attention: An Interview with Max Rofagha, Founder of Finimize

In today’s attention economy, college-age millennials are inundated with notifications and alerts. They check their phones 82 times a day, according to Deloitte, receive an average of 88 emails, according to Radicati, and have scant time to spend with each message. Amidst this, the millennial finance newsletter Finimize has been able to cut through the … Continued

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