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4 Tips for Creating an Authentic Veterans Day Campaign

With 18.5 million military veterans in the United States, Veterans Day presents a huge marketing opportunity for brands that understand and respect this customer segment. The challenge is executing a marketing campaign without forgetting what Veterans Day is all about–military veterans. Here are four tips for planning a successful Veterans Day campaign that doesn’t exploit the … Continued

4 Best Practices for Retailers Recognizing Memorial Day

Memorial Day is a somber day for me and for many in the military community. It’s a day military veterans like myself flip through old photos, reminiscing about the friends we loved and lost. It’s a day when thousands across the country grieve together for the spouses, children, and parents who left to serve their … Continued

How Leesa Sleep’s Affinity Group Discounts Drive Revenue Growth

For Leesa Sleep, an online mattress retailer and B Corp that hired many military spouses, it was important to support the military community. However, the brand didn’t have a reliable way to verify military status online.  In December 2015, Leesa chose to verify the military statuses of customers using their military discount. simplifies … Continued

Harness the Power of Identity to Increase Customer Loyalty with Military Veterans

Military discount programs are a clear win–win for customers and brick-and-mortar retailers. While military veterans, active duty service members, and their families can claim exclusive discounts at peak shopping seasons, retailers can foster long-term customer loyalty in key demographics.  However, implementing discount programs online can be difficult, as physical ID cards generally don’t have digital … Continued

The Secret to’s Soaring Average Order Value, a popular outdoor gear internet retailer acquired by Walmart for $51 million, saw huge gains in its average order value and customer retention after launching military, student, and first responder discount programs with According to an case study: Moosejaw customers that used an student, military, or first responder discount spent on … Continued

Q&A: How a Veteran-Founded Brand Strengthens Military Communities

GORUCK founder and Special Forces veteran Jason McCarthy wanted to bring the strength and reliability of his “go bag” from the Special Forces community to his wife, Emily. She was working for the Foreign Service in Abidjan, Cote d’Ivoire, when McCarthy built her and her coworkers a bag similar to the one he used in … Continued

5 Reasons to Use Military Spouse Influencers

R. Riveter exploded after an appearance on the popular investment show, “Shark Tank,” in 2016. The company sells handbags, but they also sell a mission. Founded by two military spouses looking for flexible employment opportunities, R. Riveter employs other military spouses to craft bags and create buzz as influencers. “There is a shared passion and … Continued

The Security Company Marketing To Ease Military Families’ Fears

For many military veterans on deployment, keeping their families safe is a top priority. Vivint Smart Home has created technology designed to keep homes connected via sensors, wireless technology, and around-the-clock home monitoring. For deployed military members, Vivint offers allows them to check on their homes from the other side of the world. Vivint also … Continued

Military Discounts Make a Difference with Back to College Shopping

Military families take moving in stride, but some will add a second move this year, sending a college student off to school. Experts predict back-to-school college spending will reach an all-time high this year, as more Gen Z students are attending college and consumer confidence is high — spending should reach $54.1 billion, according to … Continued

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