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4 Best Practices for Retailers Recognizing Memorial Day

Memorial Day is a somber day for me and for many in the military community. It’s a day military veterans like myself flip through old photos, reminiscing about the friends we loved and lost. It’s a day when thousands across the country grieve together for the spouses, children, and parents who left to serve their … Continued

How Leesa Sleep’s Affinity Group Discounts Drive Revenue Growth

For Leesa Sleep, an online mattress retailer and B Corp that hired many military spouses, it was important to support the military community. However, the brand didn’t have a reliable way to verify military status online.  In December 2015, Leesa chose ID.me to verify the military statuses of customers using their military discount. ID.me simplifies … Continued

How Lenovo Protected Exclusive Discounts From Abuse

Lenovo, a personal computer vendor that owns 20% of the market share and sells products in 160 countries, wanted to offer exclusive discounts to military veterans, students, and teachers through Lenovo.com. However, early attempts at launching these discount programs attracted fraud from ineligible customers and unauthorized resellers. Lenovo turned to ID.me for a secure solution … Continued

Harness the Power of Identity to Increase Customer Loyalty with Military Veterans

Military discount programs are a clear win–win for customers and brick-and-mortar retailers. While military veterans, active duty service members, and their families can claim exclusive discounts at peak shopping seasons, retailers can foster long-term customer loyalty in key demographics.  However, implementing discount programs online can be difficult, as physical ID cards generally don’t have digital … Continued

Harness the Power of Identity to Increase Customer Loyalty with Students

Student discount programs are a clear win–win for customers and brick-and-mortar retailers. While students can claim exclusive discounts at peak shopping seasons, retailers can foster long-term customer loyalty in key demographics. However, implementing discount programs online can be difficult, as physical ID cards generally don’t have digital equivalents. The resulting friction often blocks brands from … Continued

The Secret to Moosejaw.com’s Soaring Average Order Value

Moosejaw.com, a popular outdoor gear internet retailer acquired by Walmart for $51 million, saw huge gains in its average order value and customer retention after launching military, student, and first responder discount programs with ID.me. According to an ID.me case study: Moosejaw customers that used an ID.me-powered student, military, or first responder discount spent on … Continued

The BIG LIST of College Student Discounts

At school? There’s no reason to wait for the folks to send along a care package. DIY! With the the discounts below. Kicks. Ray-Bans. A king-sized bed. Chocolate. And a lot more.   Shoes Sperry: Verified college students get 15% off Keds: Verified college students get 10% off Saucony: Verified college students get 10% off … Continued

Q&A: How a Veteran-Founded Brand Strengthens Military Communities

GORUCK founder and Special Forces veteran Jason McCarthy wanted to bring the strength and reliability of his “go bag” from the Special Forces community to his wife, Emily. She was working for the Foreign Service in Abidjan, Cote d’Ivoire, when McCarthy built her and her coworkers a bag similar to the one he used in … Continued

What Millennials Want in Restaurant Loyalty Program

Restaurant loyalty programs are gaining traction with consumers, and Millennials in particular. According to a 2017 survey by AlixPartners, 19% of consumers say loyalty programs are “very” or “extremely” influential, a 35%t increase over last year. Meanwhile, 26% of Millennials say loyalty programs are “very” influential when they decide where to eat out. Loyalty programs … Continued

AI + DCO = The Right Creative to The Right Student

The marketing discipline known as dynamic creative optimization (DCO) offers the capability to instantly assemble and deliver an ad crafted to be the most effective possible for a given individual. To execute DCO, marketers must create multiple versions of each key component of an ad, each designed to target a different demographic. For example, there … Continued

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