Authentication continues to evolve and solve many challenges with digital identity. Solutions such as two-factor authentication and multi-factor authentication have become a standard for account integrity, yet create cumbersome user experiences and remain vulnerable to malicious activity. Identifying avenues to enhance account security using data and analytics is the next phase for digital identity authentication.
TeleSign is pioneering behavior-based authentication with a new software development kit (SDK) called Behavior ID. This SDK uses big data to understand a user’s habits and then applies that data to the user’s experience to trigger the appropriate authentication process. Behavior ID recognizes specific behaviors performed by the user, creating a layer of authentication derived from the user’s historical interactions.
Behavior ID can recognize malicious activity that doesn’t fit a user’s behavior patterns and enforce re-verification or two-factor authentication. The goal is to improve digital authentication without hampering the user’s experience.
Jess Leroy, Senior Vice President of Product Management at Telesign, told TechCrunch that Behavior ID is most effective when used in tandem with additional re-verification methods, like two-factor authentication.
“A layered approach is the best way to authenticate users and secure online accounts from fraud,” says Jess Leroy, Senior Vice President of Product Management at TeleSign. “Behavioral biometrics enable us to take that a step further by adding even more levels of assurance without adding any friction to the end-user or requiring them to take any steps to initiate or own any specific device to use.”