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Back-to-School Lessons: Shipping Costs are a Conversion Killer

Now that summer is over, class is in session for marketers planning for the next back-to-school’s season. In our blog series, we’re going to go over what strategies and mistakes impact your conversions during this crucial shopping period. Read our earlier back-to-school lesson posts here. If marketers take away anything from the back-to-school shopping season, […]

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Ecommerce sales will reach $1.9 trillion this year—is your brand ready?

Ecommerce is booming. According to recent data published by eMarketer, ecommerce sales are projected to reach nearly $2 trillion in 2016: Retail ecommerce sales—which include products and services (barring travel, restaurant and event ticket sales) ordered via the internet over any device—will reach $1.915 trillion in 2016, accounting for 8.7% of total retail spending worldwide. […]

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7 Teaching Blogs Every Education Marketer Needs to Know

Teachers across the world are turning to online resources to support their professional development in the classroom. This movement, often referred to as DIY PD (do-it-yourself professional development), is curated by teachers and for teachers — allowing classroom teachers to supplement their in-school professional development meetings with robust and interactive teaching blogs and communities. Looking […]

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How Omnichannel Has Changed Back-to-College Shopping

Back-to-school season around the country means stocking up on dorm room furniture, school supplies, and new clothes. According to a National Retail Federation survey, Americans will spend $48.5 billion on back-to-college items this year, a substantial increase from last year’s $43.1 billion. For retailers, reaching today’s college student brings big challenges. It’s no longer enough […]

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Back-to-College Shopping by the Numbers

As the end of summer break approaches, back-to-college shopping is well on its way (but by no means over)!  A survey by the National Retail Federation found that 40% of college students will not begin shopping until 1-2 weeks before the fall semester starts. That isn’t all recent data has to tell us. If you […]

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