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Ecommerce sales will reach $1.9 trillion this year—is your brand ready?

Ecommerce is booming. According to recent data published by eMarketer, ecommerce sales are projected to reach nearly $2 trillion in 2016: Retail ecommerce sales—which include products and services (barring travel, restaurant and event ticket sales) ordered via the internet over any device—will reach $1.915 trillion in 2016, accounting for 8.7% of total retail spending worldwide. […]

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7 Teaching Blogs Every Education Marketer Needs to Know

Teachers across the world are turning to online resources to support their professional development in the classroom. This movement, often referred to as DIY PD (do-it-yourself professional development), is curated by teachers and for teachers — allowing classroom teachers to supplement their in-school professional development meetings with robust and interactive teaching blogs and communities. Looking […]

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How Omnichannel Has Changed Back-to-College Shopping

Back-to-school season around the country means stocking up on dorm room furniture, school supplies, and new clothes. According to a National Retail Federation survey, Americans will spend $48.5 billion on back-to-college items this year, a substantial increase from last year’s $43.1 billion. For retailers, reaching today’s college student brings big challenges. It’s no longer enough […]

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Back-to-School Student Discounts for the Digital Age

Back-to-school shopping season–the second most significant spending period of the year–is upon us. While opportunity abounds with the increased volume of determined consumers, so does its challenges. For one, it immediately becomes more difficult to standout and market with a bang. A discount could be your brand’s key to hooking the interest of student shoppers, […]

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Chubbies discount highlights how e-commerce sites can fight stolen valor

There’s that old idiom, you’ve probably heard it a zillion times: “one rotten apple spoils the whole barrel”? This maxim holds true in most every case, but today we’re looking at discounts, promotions and other forms of preferential behavior that brands may extend to specific groups deemed worthy, e.g. the military community. These targeted group […]

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